Diploma in Business Planning

Learners will be able to

1 Evaluate the market opportunity for a new idea in terms of market size, market segments, customer behaviour and potential target markets

2 Apply the marketing concept and market segmentation strategies to a specific business and marketing plan

3 Apply financial planning techniques with particular reference to sources and uses of funds, cash flow and the layout of financial statements to a specific business and marketing plan

4 Recognise the importance of adopting effective marketing, quality control and customer service policies

5 Identify the key process for successfully marketing a product or service

6 Develop an awareness of the importance of personnel planning and facilities management

7 Evaluate the role and function of professional bodies/agencies within a relevant business domain

8 Apply business management theory to a practical scenario in the development of a viable business plan

9 Demonstrate a range of good communication skills to enable professional presentation of a business plan and associated proposals

10 Utilise key terminology associated with the business and marketing plan in order to generate a business and marketing plan. The purpose of this award is to equip the learner with the knowledge, skill and competence to carry out a detailed investigation of a proposed idea and assess its viability and potential in setting up a business, working independently or within a supervisory capacity

Why City Colleges?

• Courses for students who are passionate about their subject, delivered by leaders in their field.
• Live lectures which are also streamed live on Moodle and recorded for review
• City centre location in South Great George’s Street, convenient for bus, LUAS, DART
• Southside Dublin location in Dundrum
• Study rooms and library in our City Centre location
• Limited class size
• Parking