Learn the fundamentals of event management and the practical skills and confidence to professionally organise an event
Our Diploma, run over one evening a week for 12 weeks, aims to teach students the vital role that the events play in the world of business, the arts, the non-for-profit sector, and sports.
The objectives of this Diploma is to provide students with the necessary skills to work efficiently and successfully in the event management industry. On successful completion of the course, graduates will have a clear understanding of the elements that go into planning, designing, executing and managing an event from start to finish.
Through a combination of key topics, case studies and guest lectures, students will gain first-hand expertise and insight into organising successful and profitable events.
Who Should Apply?
This programme is designed for those who aspire to a career as a professional event manager, and is ideal for professionals from all kinds of organisations who are faced with the challenges of organising events during the course of their work.
It is also geared toward those currently working in event management industry (or who have had a flavour of event management) and want to take it further as a career. We will focus on all the elements in event planning, management, budgeting, control, creativity, presentation skills, human resources management, team building and health and safety. We will also focus on sponsorship, conferences, exhibitions, corporate, charity, award ceremonies, sustainability in events and post production evaluation .
Session 1: Introduction, Course Structure, Assignment, Learning outcome, Lecturers
Session 2: Event planning and management, setting realistic objectives and goals; project plans, operational plans and budgeting, the role of the event manager.
Session 3: Event marketing and the role of social media in events.
Session 4: Event marketing and the role of social media in events.
Session 5: Sponsorship and events
Session 6: Creativity, developing event themes & client presentations skills training
Session 7: Conferences and exhibitions,
Session 8: Corporate, charity events, award ceremonies, televised events
Session 9: Sustainability and green events/venues, risk assessment
Session 10: Event health & safety, event production, on-site management and post event evaluation
Session 11: PR and social media. Briefing journalists. Press releases and press packs. Commissioning and briefing photographers. Maximising publicity opportunities for your event.
Session 12: Wedding Planning. Venue selection, client brief, budgeting and location. Church weddings, civil weddings. Destination weddings. Legalities.
Session 13: Sports Event Management. Creativity, logistics and onsite management.
Session 14: Music Event & Festivals. Risk management. Health and safety. Planning and logistics for music events & festivals.
Gráinne Brookfield is an accomplished Event Director, having worked in events for more than 15 years, managing festivals, conferences, weddings, exhibitions and many parties.
Gráinne held the position of Manager of the O’Reilly Theatre, Belvedere & Business Manager of Belvedere College for three years, during which time she honed her event marketing skills. She is currently working at experiential events company Nineyards.
She also holds a BA in Human Resource Management.
€1,295 (or €1,395 if paying the course fee in instalments)
Non-EU Students: Call +353 1 4160034
Students must attend at least 80% of classes to graduate with either the Diploma or Certificate of Attendance unless a serious and verifiable reason for further absence is provided.
If completing the course online, attendance and participation is tracked through Moodle.
A pass grade on the written assignment will be required for awarding of the Diploma.
This Diploma is assessed via a 2,500 word document. This document will be condensed into a Power Point presentation (12-15 slides, max 10 minutes) and presented at the end of the course (90%). There will also be a 3-minute piece to camera presentation skills training that is 10% of your final mark
* Leave-behind word document 12-20 pages. 40%
* Power point presentation (12-20 slides) 40%
* Presentation skills during exam 10%
* Piece to camera (3 minutes) 10%
There will be extensive guidance and support with all the above documents and presentation skills training in preparation for your assessment.
The assignment/project must be handed in on the due date unless a sound reason for lateness is provided. In such instances, an extension may be awarded at the discretion of the lecturer.
Why City Colleges?
- Courses for students who are passionate about their subject, delivered by leaders in their field.
- Live lectures which are also streamed live on Moodle and recorded for review
- City centre location in South Great George’s Street, convenient for bus, LUAS, DART
- Southside Dublin location in Dundrum
- Study rooms and library in our City Centre location
- Limited class size
Having researched a number of event management courses, I choose this course as the syllabus was very comprehensive and I had the opportunity to meet the lecturers to discuss how it would meet my requirements. Both the course and the lecturers were excellent and achieved all my objectives. The knowledge I obtained from the course has been invaluable in the work I have undertaken within the event management industry. I would highly recommend this course to anyone thinking of developing a career in event management.