Course Modules

History and Context of the Fashion Industry – How did the fashion industry come to be as it is today? Here you will cover the historical and cultural influences that have affected the industry.

Consumer Behaviour and Marketing – In this unit, you’ll learn how to understand consumer behaviour and how it influences choice, and how businesses and brands can respond to this. You’ll use practical and academic skills to tackle consumer purchase decision behaviour, marketing, branding and how good customer service and quality assurance leads to increased loyalty. You will explore all aspects of marketing, digital marketing, data analytics and branding, helping you understand the significance of the consumer experience across all platforms.

The Fashion Retail Environment – Explore the changing retail environment and current influences on brands. You’ll gain essential knowledge of the structure of fashion businesses from a management perspective to maximise the competitiveness, efficiency, and profitability of a brand. You’ll examine collection planning, trading processes and the functions of a brand head office environment, as well as improving your evaluation and interpretation skills.

Fashion Business Operations and Functions – In this course, we’ll cover the operational and financial knowledge essential for running a fashion brand. You’ll learn all about commercial challenges, how to analyse data to inform strategy, resources and organisational behaviour. To support you to set up your own business, you will analyse a range of data and technologies to inform business choices and to develop competence in the areas of business, management and organisational behaviour.

Preparation for Progression in Fashion Industry – We’ll help you to identify, understand and pursue exciting opportunities when you graduate. On top of this, you’ll hone your teamwork and presentation skills, putting your head and shoulders above the competition.

Course Award

City Colleges Diploma

Who Should apply?

This course is ideal for you if you’re interested in all aspects of the fashion industry, particularly the journey of a garment from inception to production and beyond. It’s also suited to those looking to launch their own fashion brand or company; we’ll teach you how to identify market opportunities and target audiences, and how to develop and implement a successful business plan.

Assessments/Examinations

Essays, reports, presentations and practice-based project.

Career Opportunities

Learners who complete this course will be able to apply for roles in the business side of fashion including; buying, merchandising, sales, e-commerce and store management or even start their own business.

Lecturer

Charlotte Mooney has over ten-years experience as a Fashion Design Professional and Lecturer, having worked with a number of national and international brands in design, production and commercial sales. Charlotte runs her own fashion label and was ‘nominated for the award of ‘Designer of the Year’ in the 2020 Irish Fashion Innovation Awards and as ‘One to Watch’ in the 2019 Irish Fashion Innovation Awards

In addition to her professional experience, Ms Mooney holds a Bachelor of Commerce (Hons) degree from University College Dublin, A Diploma in Business from Dublin Business School, and a Certificate in Image and Style consultancy, along with a National Diploma in Fashion Design from the Dublin Institute of Design

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