About The Course
This course is ideal for you if you’re interested in all aspects of the fashion industry, particularly the journey of a garment from inception to production and beyond. It’s also suited to those looking to launch their own fashion brand or company; we’ll teach you how to identify market opportunities and target audiences, and how to develop and implement a successful business plan.
Course Overview
In this varied and wide-ranging course, you’ll learn about what happens in the fashion industry at every stage of the process. From the conception of a garment to when it’s purchased by a consumer, you’ll follow the product life cycle from head office to store. The course contains content that’s invaluable to a wide range of roles within the fashion retail industry, giving you fantastic career opportunities. If you’re not quite sure what role you’re looking for yet, this is a great starting point.
Elements included in this course are the fashion supply chain starting with research and trends and finishing with retailing and marketing, as well as consumer profiling and analytics, essential for maximising sales. You’ll explore both the internal and external factors which can influence fashion businesses of today, covering additional areas such as:
- E-commerce
- Digital skills
- Trend Research
- Brand Strategy
- Routes to market
- Sustainable fashion marketing
Course Content
History and Context of the Fashion Industry – How did the fashion industry come to be as it is today? Here you will cover the historical and cultural influences that have affected the industry.
Consumer Behaviour and Marketing – In this unit, you’ll learn how to understand consumer behaviour and how it influences choice, and how businesses and brands can respond to this. You’ll use practical and academic skills to tackle consumer purchase
decision behaviour, marketing, branding and how good customer service and quality assurance leads to increased loyalty. You will explore all aspects of marketing, digital marketing, data analytics and branding, helping you understand the significance of the consumer experience across all platforms.
The Fashion Retail Environment – Explore the changing retail environment and current influences on brands. You’ll gain essential knowledge of the structure of fashion businesses from a management perspective to maximise the competitiveness, efficiency, and profitability of a brand. You’ll examine collection planning, trading processes and the functions of a brand head office environment, as well as improving your evaluation and interpretation skills.
Fashion Business Operations and Functions – In this course, we’ll cover the operational and financial knowledge essential for running a fashion brand. You’ll learn all about commercial challenges, how to analyse data to inform strategy, resources and organisational behaviour. To support you to set up your own business, you will analyse a range of data and technologies to inform business choices and to develop competence in the areas of business, management and organisational behaviour.
Preparation for Progression in Fashion Industry – We’ll help you to identify, understand and pursue exciting opportunities when you graduate. On top of this, you’ll hone your teamwork and presentation skills, putting your head and shoulders above the competition.
Lecturer
Charlotte Mooney
Charlotte Mooney has over ten-years experience as a Fashion Design Professional and Lecturer, having worked with a number of national and international brands in design, production and commercial sales. Charlotte runs her own fashion label and was ‘nominated for the award of ‘Designer of the Year’ in the 2020 Irish Fashion Innovation Awards and as ‘One to Watch’ in the 2019 Irish Fashion Innovation Awards
In addition to her professional experience, Ms Mooney holds a Bachelor of Commerce (Hons) degree from University College Dublin, A Diploma in Business from Dublin Business School, and a Certificate in Image and Style consultancy, along with a National Diploma in Fashion Design from the Dublin Institute of Design
Programme Delivery
This will be an online learning course with 100% live online. All classes will be recorded so they can be watched at a later time if someone is not available at the exact live streaming time.
Career Opportunities
Learners who complete this course will be able to apply for roles in the business side of fashion including; buying, merchandising, sales, e-commerce and store management or even start their own business.
How Will The Course Be Assessed?
Essays, reports, presentations and practice-based project.
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