Course Details

Full Course Name:
Diploma in Marketing and Advertising

Course Dates

Next Course Commencing:
January 2021
Duration:
10 weeks, evenings from 6.30 to 9.30 pm

Course Award

Award:
City Colleges Award

Course Fee

Classroom:
€995 (or €1,095 instalments)
Online:
€895 (or €995 instalments)
International/Non-EU:
Call +353 1 4160034

Learning Outcomes

Students will have acquired skills in marketing and advertising required to aid them in developing a career in marketing and related fields. Students who take this marketing course will develop key skills in areas such as copy writing and marketing communications which are widely used in sectors such as PR, branding, media and more.

Diploma in Marketing and Advertising Topics

  • Introduction to Marketing
  • The Marketing Environment
  • Marketing Strategies for Competition
  • International Marketing Strategies
  • Promotion
  • Advertising
  • Digital Marketing
  • Consumer Behaviour
  • Market Research
  • Market Segmentation
  • Marketing Mix
  • Marketing Channel
  • Product Life Cycle
  • Customer Relationship
  • Sales Promotion

Assessment

Students must attend at least 80% of classes to graduate with either the Diploma or Certificate of Attendance unless a serious and verifiable reason for further absence is provided.

 If completing the course online, attendance and participation is tracked through Moodle.

A pass grade on the written assignment will be required for awarding of the Diploma.

This marketing course is assessed by way of project (70%) and MCQ (30%).

Why City Colleges?

  • Courses for students who are passionate about their subject, delivered by leaders in their field.
  • Live lectures which are also streamed live on Moodle and recorded for review
  • City centre location in South Great George’s Street, convenient for bus, LUAS, DART
  • Southside Dublin location in Dundrum
  • Study rooms and library in our City Centre location
  • Limited class size
  • Parking

Enrol Now

Select your Courses

Select the desired options and click the enrol button below when finished

Diploma in Marketing and Advertising (Online)

Online Diploma in Marketing and Advertising

monday

6:30 PM - 9:30 PM

€895

Diploma in Marketing and Advertising (Classroom)

Classroom Diploma in Marketing and Advertising

monday

6:30 PM - 9:30 PM

€995


MENU