Students will have acquired skills in marketing and sales required to aid them in developing a career in marketing, sales and related fields. Students who take this marketing and sales course will develop key skills in areas such as advertising, marketing communications and sales management which are widely used by companies in every sector of the market.
Diploma in Marketing and Sales Course Topics
Week 1 – What is marketing? What is a brand? Outline the marketing process, Outline the basics of marketing and how this creates customer value and engagement. Includes 4Ps of marketing.
Week 2 – Understanding marketplace and consumers. How critical it is to have the consumer at the heart of all marketing decisions. How to ensure you have the consumer’s voice – understanding consumer research, generating primary/ secondary information, conducting research and interpreting results. How to use the information to gain consumer insight
Week 3 – Sales perspective, Role of sales team. Pricing strategies and promotion.
Week 4 – Sales responsibilities – preparation and account management
Week 5- Innovation – where, when, why and how? – Look into innovation and explore the product life cycle to help analysis how and what type of innovation. New Product Development process
Week 6 – Engaging consumers Look at whole marketing mix – promotional mix, the role of advertising, PR. The need for an integrated approach. How to start effective marketing communications.
Week 7 – Social/ digital marketing and sustainable marketing – Overview of digital & social marketing – rapid growth and how to market with the digital age. Review the growing importance and impact of ethical issues on a brand
Week 8- Sales forecasting and budgeting
Week 9 – Legal and ethical issues in sales management
Week 10 – Review course
Students must attend at least 80% of classes to graduate with either the Diploma or Certificate of Attendance unless a serious and verifiable reason for further absence is provided.
If completing the course online, students’ attendance and participation of the live or recorded classes is tracked through Moodle.
A pass grade on the written assignment will be required for awarding of the Diploma.
This marketing course is assessed by way of project (70%) and MCQ (30%).
Why City Colleges?
- Courses for students who are passionate about their subject, delivered by leaders in their field.
- Live lectures which are also streamed live on Moodle and recorded for review
- City centre location in South Great George’s Street, convenient for bus, LUAS, DART
- Southside Dublin location in Dundrum
- Study rooms and library in our City Centre location
- Limited class size