Course Details

Full Course Name:
Diploma in Sales and Selling Management

Course Dates

Next Course Commencing:
27th April 2020
10 weeks one evening per week

Course Award

City Colleges Diploma

Course Fee

€995 (€1,095 in instalments)
€895 (€995 in instalments)
Call +353 1 4160034

Learning Outcomes

Students will have acquired the selling and sales management skills required to aid them in developing a career in sales. The programme can help the student in creating a greater business development focus in the environment in which they operate.

Course Overview

  • Development & Role of Selling in Marketing.
  • Sales Perspective.
  • Pricing Strategies.
  • Sales Responsibilities & Preparation.
  • Personal Selling Skills.
  • Direct Marketing.
  • Sales Settings.
  • International Selling.
  • Key Account Management.
  • Relationship Selling.
  • Legal & Ethical Issues in Sales Management.
  • Recruitment & Selection.
  • Sales Forecasting & Budgeting.
  • Motivation, Leadership & Training.
  • Consumer & Organisational Buyer Behaviour.


A pass grade on the written assignment will be required for awarding of the Diploma. A fail grade will result in a Certificate of Attendance for the course but without the Diploma being awarded.

Students must attend at least 80% of classes to graduate with either the Diploma or Certificate of Attendance unless a serious and verifiable reason for further absence is provided. If completing the course online, attendance and participation is tracked through Moodle.

The Course is assessed by way of project (70%) and MCQ (30%).

Successful students will be invited to attend a graduation event in Dublin in April 2020.

Why City Colleges?

  • Courses for students who are passionate about their subject, delivered by leaders in their field.
  • Live lectures which are also streamed live on Moodle and recorded for review
  • City centre location in South Great George’s Street, convenient for bus, LUAS, DART
  • Study rooms and library in our City Centre location
  • Limited class size
  • Parking

Enrol Now

Select your Courses

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Diploma in Sales and Selling Management (Online)

Online Diploma in Sales and Selling Management


6:30 PM - 9:30 PM


Diploma in Sales and Selling Management (Classroom)

Classroom Diploma in Sales and Selling Management


6:30 PM - 9:30 PM