PROFESSIONAL DIPLOMA IN DIGITAL MARKETING & SOCIAL MEDIA WITH CHATGPT

Professional Diploma in Digital Marketing & Social Media provides you with a solid understanding of digital marketing and social media practices. It will provide you with the necessary skills to confidently create and implement targeted digital marketing plans for your business which will also give you a competitive edge in your career path. You will be given a solid foundation of how to grow your online presence effectively. You will learn how to manage popular social media platforms and how to maximise both your posting and your advertising campaigns.

The course lessons will empower you to think strategically, not just tactically. You will be capable of creating productive digital and social media strategies and maximizing your ROI from each of your market segments. Our modules are designed for real world application by industry leaders with practical experience. The Social Media platforms covered are Facebook, LinkedIn, Twitter, Instagram, TikTok and YouTube. It will also cover ChatGPT and it’s influence on Digital Marketing.

A strong focus is placed on creating engaging content that will resonate with your target audience and learning which platforms are best to utilise. Real-life situations and stories will be shared as a learning tool for you to gain the maximum benefit. In time, you will know how to commit resources only to platforms that work well for your business and where you can achieve the best results.

In this course you will learn skills in each of these areas of Digital Marketing:

Principals of Digital Marketing & Social Media
Find out why setting goals and objectives are an important part of your Digital Strategy. Get a high-level overview and understanding of the different forms of Social Media and Digital Platforms available.

Brand Management & Target Marketing
Develop the skills to understand who your audience are and to then break these down into segments. We will create tailored campaigns for each individual segment and demonstrate how target marketing brings optimal results. Find out the importance of having consistent digital messaging and visuals across the board that will align with your business strategy.

Website Creation & Management
Develop the skills necessary to build a website through a Content Management System and learn how to manage the site daily with skills such as uploading images and editing text. You will also learn how to use Google Analytics effectively.

Search Engine Optimization
Learn the process of improving the quality and quantity of traffic to your website from search engines and learn how SEO can target unpaid traffic rather than paid traffic. The ultimate goal is to reach the top half of page 1 on Google organically just using keywords. Learn how we can use Social Media to help with our SEO Strategy.

Content Marketing
Understand the different formats of materials used in today’s digital world and develop the skills necessary to create engaging content that will bring high-performing results. We will look at Images, Videos, Bloggs, eBooks, Whitepapers, Webinars, Podcasts, and many more. We will also delve into what types of content best suit which social media platforms and the benefits of using a particular format versus another.

Direct Marketing
Find out best practices when it comes to Email, SMS, Push Notes, and In-App Messaging. Develop a structured plan when it comes to your direct marketing strategy, which will align with your target audience. These campaigns will bring effective results through continuous optimisation and personalisation. Learn how to tie in your Direct Marketing Strategy with your Social Media campaigns.

Social Media Management
Learn best practices when it comes to developing your strategy for the top social media platforms. Develop the skills to create highly targeted paid campaigns that will deliver the best results and get the most from your budget. Learn how to use social media algorithms effectively.

Paid Marketing
Examine Google Ads and the most effective way to create campaigns for your business. We will also explore how to create display and video ad campaigns which will run on the YouTube Platform.

Customer Acquisition
Look at the customers purchasing journey and develop the necessary skills to create more leads from our existing traffic to generate extra sales and in turn gain new customers.

Strategic Digital Marketing Plan
Understand how to put all these practices together to create an optimum performing digital & social media marketing strategy for your business.

Digital Marketing & ChatGPT

Introduction of Information Retrieval
Search Vs. Conversational Search
Conversational Agent, Chatbots and Conversations tools
ChatGPT, Google Bard, and other AI tools
Application of ChatGPT or Bard (Indicative*). For example: Generate outlines and titles, for your content using ChatGPT or Google Bard. With ChatGPT, create effective content ideas for social media, videos, and other marketing materials.

• In 2019, the average Internet user had at least seven social media accounts.
• Almost 4.66 billion people were active internet users as of October 2020.
• Digital Marketing enables Businesses to increase their reach by taking their content to a wider audience within minutes.
• It is the most cost-effective way to market your business as you are only targeting people who match your audience profile, cutting out the costs of mass marketing.
• By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are under-performing.
• Digital Marketing greatly increases the engagement and conversion rate of advertising.
• It enables you to segment your audience and create customized campaigns for each target market – which can vastly increase your sales and revenue.
• Most Importantly – Digital marketing raises your company profile, builds your credibility with a wide audience, and can bring several profitable opportunities and lucrative partnerships.

Get the most from your Marketing Budget by learning how to identify your target audience, and how to create effective Digital Strategies to reach that audience

Attendance And Assessment:

A ‘Pass’ grade on both the written assignment (Project) as well as in-class participation is required to achieve the Diploma.
A ‘Fail’ grade will result in a Certificate of Attendance for the course but without the Professional Diploma being awarded.

Students must attend at least 8 of the 10-course evenings to graduate with either the Professional Diploma or Certificate of Attendance unless a serious and verifiable reason for further absence is provided. Likewise, the Project must be handed in on the due date unless a sound reason for lateness is provided. In such instances, an extension may be awarded at the discretion of the lecturer.

Written Assessment:

Students will be assessed through a written project to be submitted within one month of cessation of lectures. This written assignment will be 3,000 words. Submitted essays will be graded with accompanying feedback.