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Fast Track Certificate in Content Development for Online Success for 2016

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Course: Fast Track Certificate in Content Development for Online Success for 2016

Course dates: Autumn 2016 (dates TBC)

Duration: 1 day course, from 10am to 5pm

Course fee: €245

 

A practical certificate aimed at individuals who want to achieve fast track success in content creation.

Learn how to achieve excellence in online advertising, fast. 

What this course delivers:

  • Expert training by a qualified trainer, with real life experience in using online advertising to win global sales and grow a business.
  • Customised delivery based on your specific business goals.
  • Hands-on use of online tools, including an innovative post-session support group.
  • A practical approach to ensure positive business and personal benefits designed to transform your situation.
  • 2015 updates on relevant online sales & platforms.

 

  • This course is designed not only for those involved in marketing and IT, but also for all those involved in sales, customer service, the arts, HR and every aspect of business, government or personal development. The online revolution will transform those who embrace it and the organisations who support these new communication tools. This course provides guidance on the latest updates in each area combined with a rigorous approach to the application of these tools. All will learn how to:

    1. Assess websites to develop content strategies
    2. Use the latest viral, video and engagement tactics and strategies
    3. Create appropriate content to boost awareness and sales
    4. Integrate content with existing activities
    5. Update their approach to content development based on the latest 2015 developments

  • The following elements will be included:

    Day Plan:

    1. Introduction to the course and individual objectives

    • Personal & business objectives for each participant
    • Site reviews where required

    2. Content Strategies and Tactics for 2016

    • The latest developments in content strategies
    • Blogs, websites and channels, what works for you?

    LUNCH BREAK

    3.  Content Marketing Strategies for 2016

    • Engagement strategies – linking online & offline
    • Content types for all occasions
    • Your content calendar

    4.  Engaging content

    • Models of engagement
    • Creating persuasive content
    • Review of goals and outcomes

    NB: A WIFI ENABLED LAPTOP WILL BE REQUIRED FOR EACH CLASS. PARTICIPANTS MAY ALSO ATTEND REMOTELY. REMOTE PARTICIPATION WILL BE ENHANCED TO ENABLE Q&A PARTICIPATION DURING EACH SESSION

  • Why City Colleges?

    • Courses for students who are passionate about their subject, delivered by leaders in their field.
    • Live lectures which are also streamed live on Moodle and recorded for review
    • City centre location in South Great George’s Street, convenient for bus, LUAS, DART
    • Southside Dublin location in Dundrum
    • Study rooms and library in our City Centre and Dundrum locations
    • Limited class size
    • Parking

  • To register for this course please contact us on 1850 252740 or info@citycolleges.ie

The course is offered from South Great Georges’ Street, Dublin 2.