An engaging and popular lecturer, Sarah Strange has extensive experience in the field of consumer behaviour and marketing. She was awarded a first in BSc Marketing from DIT and is a recipient of the McEvoy and Associates Award for Best Dissertation and Rose Memorial Shield for Best Analysis of the Marketing Case Study. She was also awarded best presenter at the 21st NIBs International Business Case competition.
Sarah is currently engaged in PhD research focused on consumer behaviour within contemporary culture.
Sarah is a visiting lecturer in consumer behaviour at the Gengdan Institute Beijing University of Technology and communications lecturer in the DIT College of Business. She has previously worked in retail management in a number of sectors.