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Why high contrasting colours and bold typography are set to play crucial roles in graphic design!

This recent design trend isn’t just about doing the right thing; it’s also about recognizing the value of inclusivity in design. By making their work accessible to everyone, designers can now reach a far wider audience and create a more equitable visual landscape.

High contrasting colours, left aligned, bold (or sans serif) typography will greatly enhance the design experience for people who may struggle with learning differences, making content easier to read and more accessible.

As well as the accessibility benefits this latest trend will also help to improve these design areas:

Visual Impact:
High-contrast text and bold fonts quickly grab viewers’ attention. Graphic designers use these effects to convey messages effectively through design, making them a powerful tool.

High colour contrast between the type and the background improves legibility. For instance, black text on a white background is a simple yet effective example of contrast in typography.

Emotional Connection:
Typography influences how people perceive content. Bold fonts can evoke emotions, emphasize key points, and create a memorable experience for the audience.

Visual Hierarchy:
By using different font sizes, weights, and styles, designers establish a hierarchy within the layout. Bold typography will help to guide the reader’s eye through the content, emphasizing important elements from headings down to copy.

Creativity and Innovation:
Bold typography allows designers to experiment with different fonts, weights, and styles. It adds personality and uniqueness to a design, helping it to stand out from the crowd.

In summary, high contrast and bold typography enhance readability, create visual interest, and contribute to the overall aesthetic appeal of graphic designs, while at the same time making content much more accessible for people who may struggle with learning differences.

Whether it’s a website, poster, or logo, thoughtful typography can make a significant difference in how the message is perceived by the audience.

Visit our Diploma in Graphic Design course page to see what our course may offer you and maybe you can discover your own hidden design talents……

Paul Noone

Graphic Design Lecturer at City Colleges